Who gets cited
When a fan asks where to buy tickets to your shows
AI Box Office Audit — for venues & ticketing platforms
Humans don’t visit your website anymore.
AI does — and it’s reading your scalpers.
Fans ask an assistant what is on and what it costs. It answers from the pages it can read: resale marketplaces. Their listing gets cited and their price gets quoted. Your box office doesn’t.
Get your AI Box Office AuditThis isn’t hypothetical.
One real example · Pittsburgh, PA · August 2026
A fan asks
“How much are tickets to this show?”
The AI answers — with someone else’s price
A resale marketplace publishes a simple, crawlable listing. The box office’s own page doesn’t. So the assistant quotes the marketplace — a company with no relationship to this show — as if it were the source.
FalseVerified box office price: $0.00The cheapest tickets I found are $0, listed on a resale marketplace.
The sale goes to that company — not the venue
The fan checks out on the marketplace the AI pointed them to. The box office was never in the running — it didn’t lose the fan to a lower price, it lost the sale before it ever knew the fan existed.
Where this sale actually closedResale MarketplaceThe venue’s share of this sale
$0
What this sale was worth to the venue
$0
Every cent went to a company that never sold a ticket to this show. If AI can’t read your prices, this is happening to your shows right now — you just can’t see it.
Why this happens
Your prices live in JavaScript.
A human sees the price in one second. A machine reading your page’s code sees nothing at all.
Your anti-scalper walls block AI too.
The bot defenses that protect your checkout also stop the crawlers that feed ChatGPT and Perplexity from reading your event pages.
Scalpers publish machine-readable pages at scale.
Resale sites run millions of simple, structured listings. Their inventory is the only ticket data AI can read, so it becomes “the market”.
The one page AI cannot read is your box office.
How it works
1Audit
know where you stand
Your shows, tested across AI assistants with real buyer questions, scored against your live box office. Screenshots, three headline numbers, and the technical diagnosis of exactly why. Delivered in a week.
2Feed
make your inventory readable
We publish and maintain a machine-readable version of your events: correct prices, live availability, and a purchase link straight to your checkout, synced automatically as things change. Your checkout protection stays untouched, and money never touches us.
3Measure
track what moves
The same question battery, re-run weekly. We track whether real prices and your own links start displacing scalpers in the answers, and diagnose why when they do not.
Feed & Measure — your dashboard
You can’t fix what you can’t see
Every venue we work with gets a login. It runs the same buyer questions across every assistant we cover on a schedule, checks each answer against your live box office, and records who got cited and what price the fan was shown.
MonitoringLast 12 weeksAll assistantsSample view
Price accuracy
Answers quoting your real box-office price
47%
▲ 35 pts since Feed went live
Accuracy over time
Weekly, with the date your Feed went live
Week 1Feed liveWeek 12
Domains cited
Across every tested answer
- resale-marketplace-a.com41231%
- resale-marketplace-b.com28822%
- your-venue.com23618%
- event-aggregator.com14511%
- other23118%
Sample view with illustrative figures. How far the numbers move varies by venue, market and how much of your inventory we can reach — what the dashboard promises is that you will see it, weekly, instead of guessing.
Who it is for
Venues, promoters and organizers
Especially if your ticketing runs on someone else’s platform: you cannot fix pages you do not own. We host the readable version for you, on your own domain.
Ticketing platforms
Offer AI-channel distribution to every venue on your roster as your own feature. We power it, white-labeled.
How we measure
- The AI assistants your buyers use, each tested the same way.
- Real buyer questions, not keyword probes, repeated across runs.
- Every answer verified against the live box office at the same moment.
- Timestamped evidence pack delivered with every audit.
Field note —no cherry-picking: every run gets logged, wrong answers included.
Questions we get
You can ask an assistant what your next show costs and compare it to your own page — and you should. But one check is one assistant, on one show, on one day, and answers move between runs. The audit runs every assistant we cover, twice, across your calendar, against your live box office, timestamped. Then it tells you why it is happening in your stack, which is the part a spot check cannot reach.
No. We don't touch your checkout, your CAPTCHA, or the defenses that keep scalper bots out. Feed publishes a separate, machine-readable version of your events; your existing protections stay exactly as they are.
The audit is a fixed price, delivered in a week. Feed and Measure are a monthly subscription after that. We'll give you the real numbers on a call, not a pricing page written before we've seen your setup.
No — see How it works. Nobody can honestly promise placement in someone else's model. We make your inventory readable, then measure whether the answers change.
Find out what AI is telling your buyers.
The audit takes a week and comes with every screenshot. First conversation is 30 minutes.
Get your AI Box Office AuditOr email hello@ticketpal.ai